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New York, New York (NY)

Disney Store in New York, NY | Toy Store
The widest selection of authentic Disney Merchandise
Disney Store's New York, NY location offers the latest in official Disney merchandise, including Disney toys, clothes and Disney collectibles featuring everyone's favorite characters including Mickey Mouse, the Disney Princesses, Fairies, Buzz Lightyear, Pooh and so Many More!
Times Square
1540 Broadway
New York, NY 10036

Hours of Operation:
Monday 9:00 AM - 1:00 AM
Tuesday 9:00 AM - 1:00 AM
Wednesday 9:00 AM - 1:00 AM
Thursday 9:00 AM - 1:00 AM
Friday 9:00 AM - 1:00 AM
Saturday 9:00 AM - 1:00 AM
Sunday 9:00 AM - 1:00 AM
Celebrate Magical Events
Halloween Party

Haunted Halloween Party Saturdays: 10/12, 10/19 & 10/26 at 1pm, 2pm & 3pm Sundays*: 10/13, 10/20 & 10/27 at 2pm Come dressed as your favorite character and play fun games Find your local store page to RSVP** Disclaimer: *Select Disney stores are closed Sundays. Check your local store’s hours. **Event is intended for families with children ages 3+. Children must be accompanied by an adult. Guests who RSVP get priority entrance. Event subject to cancellation or change without notice.


Thursday 10/10 at 7pm • Dress for a Disney Ball • Decorate your own masquerade mask • See the upcoming Designer Dolls • Test your knowledge with some Disney Trivia • Find your local store page to RSVP Disclaimer: Event is intended for Guests ages 18+ and limited to 20 participants per event. Guests who RSVP get priority entrance. Event subject to change or cancellation without notice.

Mickey Mouse Through the Years Event

Celebrate Mickey and Minnie as you play music to Steamboat Willie, conduct a “Stormy” band concert and dance to the beat of Fantasmic. Participants receive a free pair of Mickey Mouse Paper Ears.* *Disclaimer: Mickey Mouse Paper Ears are reserved for Guests who participate in the event only.While supplies last. Event is intended for families and limited to 20 participants per event. Event subject to change or cancellation without notice. RSVP required in select stores.

Disney Store Opening Ceremony

Join us for a magical opening ceremony every day! One Guest is selected daily to help open the store and will receive an exclusive keepsake! Contact your local Store for event times and details.


You're invited to celebrate your next special occasion at Disney store! Join us in store to celebrate birthdays (and un-birthdays, too!), graduations, special achievements, upcoming Disney vacations, and more!

Latest & Greatest

$7 Light-Up Pumpkin

Available for purchase at the Haunted Halloween Party, starting 10/12.